Words and images
“Storytelling is about connecting to other people and helping people to see what you see.”
— Michael Margolis, renowned expert in strategic messaging
With a unique blend of leadership, collaboration, writing, and design skills, I can help you bring your brand to life and build both internal and external consensus behind its value. Let’s work together to forge lasting connections with your target audiences.
Print and digital samples
Click or tap the thumbnails to view samples of my work.
MOTY 2021
President’s newsletter
In April 2023, this project brought to life the new company president’s vision of a print and digital employee newsletter.
Sustainability Report 2021
I wrote and served as art director for this report, which was published in 2022.
Sustainability infographic
This graphic distilled several sustainability initiatives into a single message.
THE WAVE newsletter
MOTY 2018
This comprehensive application for Manufacturer of the Year garnered top honors for the company.
Sustainability Report 2019
I performed all writing and design of this report, which set new standards for the company’s sustainability communications.
Targeted HTML emails
I have produced more than a thousand attention‑grabbing HTML email newsletters and bulletins.
Blog article on coral reef restoration
Blog article on correct fuel for boat engines
Blog article on ocean cleanup efforts
Blog article on reusable packaging
Career fair advertisement
Article honoring a company legend
This article paid homage to an employee who left a remarkable legacy.
Prospecting brochure
This trifold brochure helped an insurance agency in Canada land more commercial accounts.
Sales conference agenda
The images and words aligned with a vintage football theme for a meeting at Lambeau Field.
Hard copies of e‑newsletters
Service-level agreement
An insurance company used this template to develop customized service‑level agreements with commercial customers.
Article for Canadian jewelry‑trade publication
This article advised jewelers on ways to avoid theft by unscrupulous employees.
Feature article
A jeweler shared her harrowing experience as part of a series that I authored.
Article on Harrison Ford EAA Scholarship
Gov’t‑advocacy brochure
This piece of collateral helped to rally members in support of their legal rights.
Brand graphic
Proposal and creative brief
This document pitched re‑branding ideas to an industrial‑machines company.
Video samples
This trailer heightened jeweler customers’ interest in a video series featuring an interview with a former serial jewelry store robber who, after serving a sentence of 11 years in prison and becoming reformed, now dedicates his life to helping jewelry business owners deter crime against their stores and employees. I developed the concept, conducted the interview, created the graphics, and edited the video.
This was the first video in a planned series featuring my interview with a former serial jewelry store robber who, after serving a sentence of 11 years in prison and becoming reformed, now dedicates his life to helping jewelry business owners deter crime against their stores and employees. I developed the concept, conducted the interview, created the graphics, and edited the video.
In this video, one installment in a series, a jeweler tells his gut‑wrenching story about the day criminals held him and his staff at gunpoint while robbing his store. I conceived this video series and developed its ominous and suspense‑building storytelling voice. I also guided the editing to enhance the video’s dramatic effect.
The two videos above, part of the Secure Business Series of videos, used simple animation to convey important security lessons for jewelry businesses. I conceived, scripted, and made storyboards for these animations.
In this video, I interviewed a security expert as we performed a walk‑through of a jewelry business and discussed sound security practices along the way.
