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Friend or foe?

A news reporter’s camera, microphone, or notepad can present both opportunity and risk. Do the interview right, and you can extend your reach, bolster your brand, and build consensus around your message. Do it wrong, however, and you just might watch your brand go up in flames.

With me on your team, you’ll attract the attention you want, because I understand the art and science behind pitching stories. You’ll know the game, because I vet reporters, establish ground rules, and set the stage. And you’ll knock the ball out of the park, because I’ll teach you how to hit not only the fastball you’ll see coming but also the surprise curveball.

Samples

Click the links in the text to view samples of my PR work.

Sustainability milestone

A manufacturing plant earns its designation as a “zero‑waste‑to‑landfill” facility.

Joint announcement of an exclusive relationship

Two manufacturing companies in the boating industry expand their partnership.

Product rollout

A manufacturer introduces an innovative new product.

PR for Harrison Ford and
Capt. Sullenberger

This media kit supported actor Harrison Ford’s announcement that famed US Airways Flt. 1549 pilots Sully Sullenberger and Jeff Skiles would succeed him as leaders of the EAA Young Eagles Program.

Announcement for Sir Richard Branson and Virgin Galactic

Virgin Galactic and EAA entrusted me with the PR promoting Sir Richard Branson’s first flight aboard his company’s mothership, Eve, which took place before nearly 100,000 spectators at AirVenture.

Speaker’s guide

Consistency is crucial in preserving a brand's integrity. This underscores the importance of having a single source of guidance for the many members of an organization who may intentionally or unintentionally serve as brand ambassadors.