It’s all about persuasion
Meet David Maus-Berkley
In this portfolio, you’ll find a showcase of communications, PR, and marketing work that combines enduring principles of persuasion with contemporary techniques to move target audiences in a desired direction.
Throughout my career, I have embraced advancements in technology, rapid transformations of media platforms, and new ways of collecting and interpreting data — all while staying rooted in the fundamentals of persuasion. At its heart, effective communication is about understanding and influencing human attitudes, beliefs, and behaviors. While methods of communication are evolving quickly, human motivations remain relatively constant.
Let’s work together to craft messages that resonate with audiences and influence meaningful outcomes.
Strategy
Let’s leave shooting from the hip to the Wild West shows of the late 1800s. People paid to see that stunt because it’s almost impossible to hit a target that way. But in today’s business communications, we should take careful aim with the help of overarching strategies and detailed plans.
Storytelling
In today’s competitive landscape, a lean but effective marketing and communications team is essential. That’s why I’ve honed my skills to be a versatile leader and hands-on storyteller. I bring value by not only guiding but also actively contributing to the art of storytelling.
PR
A critical component of branding and marketing, earned media can amplify a brand's message, build reputation, and reach wider audiences. But keeping media relations on mission requires preparation, skill, and finesse. A deer in the headlights isn’t a good spokesperson.
